How to determine what creator will be the best option for you.
An influencer is an individual who has a significant audience and the power to affect the purchase decisions of others because of their authority, knowledge, position, or relationship with their followers.
Types of influencers:
There are dozens of different influencer classifications. However, there is no uniform standard, so we'll use HypeAuditor's approach.
Types of influencers by size:
We divide influencers into five categories by the number of followers:
- Mega-influencers & Celebrities (over 1M followers)
- Macro-influencers (100K – 1M followers)
- Mid-tier influencers (20K-100K followers)
- Micro-influencers (5K-20K followers)
- Nano-influencers (1K-5K followers).
Micro- and Nano- influencers are the best options for your first steps in influencer marketing. They are not expensive, some of them can recommend you in exchange for a product or service, but what is most important, their audience is very engaged.
Types of influencers by category:
There are thousands of different influencers categories: Beauty and Fashion, Parenting, Entertainment, etc. Furthermore, there are tens of different niches in every category. For instance, creators in Beauty and Fashion category we can divide into following niches: hair care, make-up, skincare, street style, fashion, etc.
But before you start to collaborate with influencers, you should define your target market. And only after this, you can start searching for influencers who are aligned with your target audience.
How to define your target market:
You can't grow if you sell to "anyone interested in your product," this target is too general. Targeting a specific market allows you to focus your budget and message on a specific market that is more likely to buy. This approach is more affordable and efficient.
Here are some tips to help you define your target market.
Look at your current customers:
Who are they, and why do they buy from you? Look for common characteristics and interests. It is very likely that other people like them could also benefit from your product.
Check out your competition:
Who are your competitors targeting? What influencers advertise their products?
With HypeAuditor Discovery, you can find what influencers work with your competitors and analyze their audiences using Reports.
Choose specific demographics to target:
Figure out who is most likely to buy your product. Think about the following factors:
- Income level
- Education level
- Marital or family status
- Ethnic background.
Consider the psychographics of your target:
Psychographics are the more personal characteristics of a person, including:
- Interests and hobbies
Determine how your product or service will fit into your target's lifestyle. In the end, you should get a list of your customer's characteristics.
Suppose you sell Eco-Friendly Yoga Mats and operate only in the US. So your perfect customer is into yoga and cares about the environment. Much likely, it's a woman aged between 25 and 35 years old, and she lives in a big city in the US.
Now you have a description of an influencer who matches your target audience, and you can start searching.